Lamborghini unveils the Urus Performante “Essenza SCV12” Limited Edition created by Ad Personam

Debut of a special edition Super SUV reserved for owners of the track hypercar

Sant'Agata Bolognese/Hong Kong, 19 May 2023 – Lamborghini introduces the Urus Performante[1] Special Edition, dedicated to the Essenza SCV12 and reserved exclusively for owners of the track-only hypercar produced in just 40 units. The creation of the limited-edition Super SUV was overseen by Lamborghini’s Ad Personam department, allowing each Essenza SCV12 customer to uniquely configure their own example of the Urus Performante, featuring a dedicated design and racing-inspired details for maximum sportiness.

The exclusive character of this Urus Special Edition is highlighted by the extensive use of exposed carbon fiber elements with a glossy or matte finish, echoing the treatment of the bodywork chosen by the customer: not only the carbon fiber engine hood and roof is in carbon fiber, but also the rocker covers, mirrors, and the carbon fiber frame with the Lamborghini logo set between the rear light clusters.

To underscore the vehicle’s track-oriented aptitude, Lamborghini’s Centro Stile designers created a dedicated Ad Personam livery with color combinations tailored to specific customer requests, with the paintwork of each unit undertaken in Lamborghini’s in-house paint shop. Along with a two-tone color scheme, originating from the combination of all the carbon fiber elements that stand out on the body, the lower part of the car is black, embellished with a contrasting color line that is repeated on the roof arch, further highlighting the car’s silhouette. The body colors and livery were chosen exclusively with each customer and echo those of their Essenza SCV12 cars, including the distinctive number painted on the doors. Each example is also equipped with 23” high gloss black wheels and black calipers by default, though customers can freely select the type and colors of wheels and calipers from those available.

“The Lamborghini Urus SC-V12 Edition is the most expressive and detailed livery we have ever created” commented Mitja Borkert, Lamborghini Head of Design. “It is exclusively linked and designed personally for each of the 40 customers of the Lamborghini Essenza SCV12. The livery of the Urus SCV12 is painted black in the lower part to deliver even sportier proportions on the Urus, and the exterior color is directly linked with the exclusive color of the Essenza SCV12, with a colored pinstripe connecting the front, side and rear graphically. The result is a stormy, unique and colorful limited series of Urus.”

The cabin features exclusive Nero Cosmus (black) Alcantara upholstery with leather details, carbon fiber decorations with a choice of glossy or matte finish, black anodized aluminum elements, and a Dark Package except for the contrasting red door handles. The carbon fiber details also include a decorative element on the passenger side of the dashboard and the kick plates with the Essenza SCV12 logo and silhouette. To make the trim even more unique, two celebratory carbon fiber plaques are included in the passenger compartment, one with the Lamborghini 60th Anniversary logo, and the other with the vehicle number or the customer’s name.

Urus Performante is the sportiest and most high-performance version of Lamborghini’s Super SUV range. Thanks to its twin-turbo V8 engine delivering 666 CV of power and 850 Nm of maximum torque, the excellent weight-to-power ratio and optimized aerodynamics, the Performante accelerates from 0 to 100 km/h in just 3.3 seconds and reaches a top speed of 306 km/h. These performance features enabled the Urus Performante to set a record in the production SUV category on the Pikes Peak International Hill Climb course, crossing the finish line at an altitude of 4,302 meters in 10:32.064, beating the previous time by more than 17 seconds.

Unveiled in July 2020, the Essenza SCV12 was designed for track-only use, with engineering solutions derived from racing. Equipped with the naturally aspirated V12 engine used in the Aventador, it can deliver more than 830 CV, in part due to the contribution of the dynamic supercharging at high speeds. The power is handled by a six-speed load-bearing gearbox placed transversely on the rear axle and combined with rear-wheel drive, to ensure compactness, structural continuity, and greater torsional stiffness. The weight-to-power ratio of 1.66 kg/CV is exceptional, achieved thanks to the new-generation carbon fiber monocoque chassis that combines lightness with the safety standards of the FIA regulations for prototypes.