Kingsway Group Unveils New Dual-Brand Showroom in Shanghai: Koenigsegg and Rimac Enter a New Chapter in China

In September 2020, Kingsway Group proudly inaugurated its new showroom in Shanghai, located within the prestigious community in Jing'an District — a highly exclusive address. The showroom presents a dual-brand layout, with Koenigsegg on one side and Rimac on the other, realised in full accordance with brand CICD standards. Its opening marks Kingsway Group's expansion into a new city and signals a new chapter for both marques in China.

As Kingsway Group's new home in Shanghai, the showroom reflects an uncompromising pursuit of the ultimate experience — from its address to its design. Jing'an's Overseas Chinese Town brings together high-end commercial and cultural sophistication, creating a more private and exclusive environment for dialogue between the brands and their clientele. The dual-brand layout places Koenigsegg and Rimac side by side, each with its own distinctive design language and character — in dialogue yet independent, each expressing its own unique DNA within a single space.

Every element of the showroom adheres strictly to brand CICD (Corporate Identity & Corporate Design) standards. From materials and colour palettes to lighting atmosphere and display logic, all are benchmarked against the marques' global guidelines — ensuring that clients in Shanghai experience the same visual language and service standards as in any brand showroom worldwide. This standardised spatial language not only reinforces the consistency of brand identity, but also creates an immersive environment in which the brands can be fully experienced.

The opening of the Shanghai showroom represents a key strategic move in Kingsway Group's deepening commitment to the hypercar market. Following Guangzhou, the Group's operations now extend to Shanghai — one of China's most influential cities — further strengthening its service network across South and East China. At the same time, the simultaneous arrival of Koenigsegg and Rimac under one roof marks a new phase in both brands' development in China: from product introduction to brand building, from a single touchpoint to systematic operation.

Looking ahead, Kingsway Group will continue to partner with Koenigsegg and Rimac, delivering a world-class hypercar experience — in line with global standards — to clients in East China and across the country, through an ever more complete network and ever more professional service.