Lamborghini Urus SE Dynamic Test Drive in Guangzhou: Embracing the Full Spectrum of Super SUV Capability Through Lifestyle

From July 15, 2025, Lamborghini Guangzhou hosted a week-long deep-dive test drive experience centered on the all-new Urus SE. Following the domestic launch of Lamborghini's first plug-in hybrid super SUV, the program placed lifestyle at its core, seamlessly integrating dynamic driving with premium life experiences to deliver an extraordinary journey for invited guests.

Throughout the event, guests gathered daily at the Lamborghini Guangzhou showroom. Following a professional product briefing, a fleet of four Urus SE vehicles set out in groups, heading to a different themed destination.

Art Theme — The convoy headed to He Art Museum in Foshan. Designed by renowned architect Tadao Ando, this landmark of South China's art scene is celebrated for the world's only double-helix staircase in fair-faced concrete. While immersing themselves in contemporary art and architectural aesthetics, guests experienced the composed elegance of the Urus SE on urban roads — the serenity and smoothness of its hybrid system resonating with the museum's tranquil atmosphere.

Equestrian Theme — The destination was the Zhongshan Equestrian Center. The precision, elegance and controlled power embodied in equestrianism echoed the driving philosophy of the Urus SE. After experiencing the art of riding under professional instruction, guests took to open roads to feel the 800-horsepower output and the agility delivered by the electric torque vectoring system — two expressions of mastery in motion.

Tennis Theme — The event unfolded at a red-clay tennis court in Dongguan. As the Greater Bay Area's newest Roland Garros-standard venue, it resonated with the Urus SE's dynamic character through pure athletic passion. Following spirited matches, guests experienced multiple driving modes on the return journey — from urban commuting to highway cruising — as the plug-in hybrid system achieved a refined balance between performance and efficiency.

The test drive program allowed guests to fully experience the Urus SE's all-round capability as a super SUV, while conveying Lamborghini's "Dare to Live More" lifestyle philosophy through the three themes of art, equestrianism and tennis. With its dual heart — thermal and electric working in concert — the Urus SE moves freely between everyday comfort and extreme performance, embodying Lamborghini's pursuit: not merely a vehicle, but a possibility to expand the boundaries of life.