Konstantin Sychev to be appointed new Managing Director of Automobili Lamborghini Chinese Mainland, Hong Kong & Macao Further reinforce Lamborghini’s commitment to Chinese market

Beijing/Hong Kong, 15 August 2022 – Automobili Lamborghini announces a new leadership appointment: Konstantin Sychev will take the new role of Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macao effective 1 September 2022. Konstantin Sychev will be fully responsible for the sales, marketing, and after-sales operations on the second largest single market for Lamborghini.

Konstantin Sychev holds degrees in both spacecraft engineering and management from Moscow State Aviation University, and brings with him over 20 years’ experience in the automotive industry. He joined Volkswagen Group in 2005, where he held various positions of increasing responsibilities in sales and marketing, up to Head of Lamborghini division at Volkswagen Group Russia and Head of Eastern Europe & CIS at Automobili Lamborghini since 2017. Under his leadership Eastern Europe became the world’s fastest growing market for Lamborghini.

“The Chinese market is one of the most significant markets for Lamborghini, and we have achieved many milestones and broken records here during past years,” said Francesco Scardaoni, Region Director of Automobili Lamborghini Asia Pacific. “With his rich experience and profound insights, I’m confident that Konstantin Sychev will continue Lamborghini’s strong momentum and keep the brand consistently engaged in this dynamic market, especially on our path to the future electrification. We are very much looking forward to witnessing its continued success in the years ahead.”

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