Lamborghini Macau opens new showroom with new corporate design

Macau, 13, December 2017 – Lamborghini Macau officially opened its new showroom in the presence of Federico Foschini, Chief Commercial Officer of Automobili Lamborghini.

With the highly-anticipated arrival of the Super SUV (Sport Utility Vehicle) Urus in Macau by mid-2018, the new showroom is set to support the need for increased space as Lamborghini expands its model line-up and plans to double sales with the launch of Urus in 2018.

Incorporating Lamborghini’s revamped corporate design, the new showroom and service center is located at Rua dos Pescadores No. 388, Edif. Ind. Nam Fung, Block 1, R/C, A Macau, in the heart of one of city’s most vibrant and exciting districts.

“Lamborghini is a strong, highly-acclaimed brand worldwide and we’re relentlessly increasing our brand value and creating an extraordinary product range that meets our clients’ needs and expectations. Macau is an important market for us and the new showroom will further strengthen our presence and visibility here in this market,” said Automobili Lamborghini Chief Commercial Office, Mr. Federico Foschini.

Mr. Thomas Wong, General Manager of Lamborghini Macau added: “Thanks to the support of Lamborghini owners and the rapid economic development in Macau, the expansion of our business is tremendous. The new showroom simply reflects our confidence and continuous investment in Lamborghini’s business. We’re also expecting increase in sales with Urus, the first Super SUV, which was unveiled in Sant’Agata Bolognese on 4 Dec.”

The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night. Inside, the space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color.

There are also opportunities for customers to literally “touch and feel” the world of Lamborghini: a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini; product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.

To celebrate this momentous occasion, top management from Automobili Lamborghini – Chief Commercial Officer Mr. Federico Foschini, Asia-Pacific General Manager Mr. Andrea Baldi, Managing Director in Mainland China, Hong Kong & Macau Mr. Francesco Scardaoni – as well as Lamborghini Macau’s Director Mr. Albert Wong and General Manager Mr. Thomas Wong, were in attendance at the launch ceremony today.

Guests at the opening ceremony had the privilege of appreciating up-close the highly-exclusive Aventador S in the color Arancio Atlas and the Huracán Performante in Giallo Inti. The Aventador S channels the splendor of previous iconic Lamborghini models such as the Miura, Islero, Countach and Urraco, with a new V12 engine dishing out a whopping 740 HP and the new LDVA (Lamborghini Dinamica Veicolo Attiva) providing an incomparable driving experience.

The Huracán Performante has reworked the concept of super sports cars and taken the notion of performance to an unprecedented level. Re-engineered in its entirety, the car’s weight, engine power, chassis, and active aerodynamics system, ALA, are created to ensure supremely light weight and extraordinary technological properties.

Lamborghini Macau (Kingsbridge Cars Limited) is a joint-venture between Macau-based Resuma Motors Limited and Kingsway Holdings.