Lamborghini Guangzhou Unveils Urus SE at the 6th China International Consumer Products Expo

Lamborghini Guangzhou took the stage at the 6th China International Consumer Products Expo with the Urus SE, its plug-in hybrid super SUV. As a significant milestone in Lamborghini's steadily advancing hybridization strategy, the Urus SE delivers uncompromising performance while achieving reduced emissions, remaining true to the brand's DNA.

As a key element of Automobili Lamborghini's "Direzione Cor Tauri" strategy, the Urus SE embodies the brand's performance-oriented electrification pillar, becoming the most powerful Urus ever and setting a new benchmark in the super SUV segment. The model features all-new design, optimized aerodynamics, unprecedented on-board technology and a hybrid powertrain delivering 800 CV. Thanks to its "dual heart" — thermal and electric — the Urus SE achieves the highest torque and power output ever in the model series, while reducing emissions by 80%.

The Urus SE combines 6 driving modes with 4 new Electric Performance Strategies (EPS), offering drivers a total of 11 options to suit every driving scenario and personal preference. The Urus SE on display at this year's Expo features an Arancio Egon (orange) body, underscoring the super SUV's distinctive style standards through vivid color. Thanks to the Ad Personam customization program, the Urus SE offers more than 100 body color choices, along with extensive interior options including 47 color combinations and 4 embroidery styles, creating limitless possibilities for customers seeking personalization. Through this in-depth customization program, Lamborghini further deepens its emotional connection with Chinese consumers and continues to expand the brand's market influence.

Through its appearance at the Hainan Expo, Automobili Lamborghini once again demonstrates its unwavering pursuit of uncompromising performance and innovative exploration.