Lamborghini Urus S Makes Its Guangzhou Debut: A New Super SUV Arrives in South China

The Lamborghini Urus S made its South China debut at The Westin Guangzhou, with approximately 100 guests and brand enthusiasts in attendance to witness the official launch of this latest model in the City.

The Urus S retains the super SUV's versatility while introducing refinements to its exterior details and performance. The front fascia features a cleaner full-width bumper design paired with a matte black stainless steel skid plate, lending the vehicle a more cohesive and athletic presence. Power continues to come from a 4.0-liter twin-turbocharged V8 engine, producing 640 horsepower and 850 Nm of torque in the Chinese market, mated to an 8-speed automatic transmission for a 0–100 km/h sprint of just 3.6 seconds. The exhaust system has been retuned for a more distinctive note, further reinforcing Lamborghini's signature auditory experience.

The event featured a static display and presentation session, allowing guests to experience up close the Urus S's balance between luxury refinement and performance DNA. The new model significantly expands interior color and personalization options, offering two-tone Sportivo and two-tone Elegante combinations, along with additional wheel designs and carbon fiber detail packages to meet the diverse customization demands of high-end customers.

The Guangzhou launch of the Urus S further enriches Lamborghini's super SUV product lineup in South China. With China remaining the brand's second-largest single market globally, Lamborghini is responding to local consumers' dual expectations for extreme performance and everyday practicality with an increasingly complete product matrix.