The new Lamborghini Urus Super SUV makes its Hong Kong debut

Hong Kong, 02 March 2018 – The Lamborghini Super SUV Urus arrives in Hong Kong for its highly-anticipated official debut. As the world’s first Super SUV, the Urus is opening up a new niche in the luxury segment, with benchmarking performance, driving dynamics, unparalleled design and daily usability.

To celebrate this momentous occasion, and to brace for a new era for the Urus in Hong Kong, Lamborghini Hong Kong has transformed its Wanchai Showroom into a remarkable display, with a new Urus in Grigio Lynx (metallic dark grey) under the spotlight, and a diffusion of exciting light and color, providing an unique experience for all guests.

“The Urus, as our third model line, represents a game changer that has overcome challenges at all levels: it is the most versatile car for everyday use in a range of environments, while retaining the unique Lamborghini DNA, with its distinctive design and technology,” says Mr. Francesco Scardaoni, Managing Director of Automobili Lamborghini in the Chinese Mainland, Hong Kong & Macau. “The growth of our brand, and our success within the Chinese market, fills us with pride, and gives us a lot of responsibility for the future. For us, today is already tomorrow. We are thinking of our customers, always at the center of our attention, preparing the market introduction of the Urus, and remembering that Lamborghini remains a brand of super sports cars that continues to be our big passion and emotion.”

“Today is a very special day for us at Lamborghini Hong Kong. Ever since the Urus Concept captivated the world in 2012, we have waited with bated breath for its arrival on the streets of Hong Kong. Today, we witness the culmination of more than half a decade’s worth of hard work, passion and perseverance,” says Mr. Albert Wong, Director of Lamborghini Hong Kong. “With its unmatched combination of super sports driving capability, luxury and versatility, the new Super SUV Urus marks a new chapter for Lamborghini and promises to propel the brand to new heights.”

The Lamborghini Urus is a visionary approach, infusing the Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV concept to a new high, the Super SUV, with its design, performance, driving dynamics and emotion, as well as being drivable every day, in a range of environments. It is as much a luxury SUV as it is the most powerful, with super sports car dynamism.

Since officially entering Hong Kong in 1992, Lamborghini has been dedicated to providing the purest driving experience, and the most authentic Italian lifestyle, to Hong Kong customers. By arranging exclusive activities for guests, such as the Super Trofeo, Esperienza and Accadamia, Lamborghini brings itself closer to Hong Kong customers, and thrives on its commitment to the Pearl of the Orient.