To embark on an all-new chapter encompassing enhanced customer experience in China, Bugatti Automobiles has appointed Kingsway Group Holdings Limited as the official and exclusive distributor of Bugatti automobiles in mainland China, Hong Kong and Macao.

Founded in 1974, Kingsway Group Holdings Limited comprises diversified businesses, ranging from high-end automotive through to luxury yachts and prestige lifestyle solutions. Kingsway B Cars Ltd, along with associate entity Kingsway Apex (Shanghai) Limited, are leaders in the hyper sports car business within the region, specializing in the sales and aftersales of the most prestigious brand names in the segment.

As Bugatti embarks upon a new era of pinnacle-defining hyper sports cars, strategic actions have been facilitated to ensure Bugatti’s trusted network of retailers is fully aligned. This undertaking was made as part of Bugatti’s continuous pursuit of providing customers with enriched experiences, consolidating connections with customers by appointing a retailer with a track record of operating high-end brands and unique client relationships that engages customers with the philosophies that are aligned with Bugatti.

The newly established partnership allows Kingsway Group to manage sales of Bugatti automobiles across the region. The agreement also ensures that the Kingsway Group overseesfull aftersales and maintenance service support for Bugatti customers via a dedicated team of highly trained and certificated technicians, in the process providing the exceptional and uncompromising level of customer service that the Bugatti brand is globally renowned for.

“It is truly an honor and a privilege to be appointed as partner with Bugatti Automobiles, one of the most iconic brands in the history of the automobile. We believe this new partnership with Bugatti is perfectly aligned with Kingsway’s core vision of bringing the best products in the world to Chinese Mainland, Hong Kong and Macau,” said Albert Wong, Managing Director of Kingsway Holdings Limited: “Relying on the expertise of bespoke service provision, we are committed to a long-term relationship with Bugatti in the Chinese market, to bring our customers’ unique ideas and dreams into masterpieces of moving art.”

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