Lamborghini Guangzhou New Showroom Grand Opening

【Guangzhou, China, 19 June 2018】 The grand opening of the new Lamborghini Guangzhou Ersha Island showroom marks a new milestone for Lamborghini Guangzhou. Mr. Francesco Scardaoni, Managing Director of Automobili Lamborghini Chinese Mainland, Hong Kong & Macao and Mr. Leo Wong, Director Manager of Kingsway Group Holdings Limited attended the opening ceremony.

Located the banks of the Pearl River, the new art architecture complex glutted with pronounced artistic atmosphere at Ersha Island is adjacent to landmark buildings as Xinghai Concert hall and Guangdong Art Museum.

“China has become one of Lamborghini's most important strategic markets in the world since it entered China in 2005,” said Francesco Scardaoni, Managing Director of Automobili Lamborghini Chinese mainland, Hong Kong & Macau. "The arrival of Super SUV Urus has opened a new chapter for Lamborghini's development in China. We need to be well prepared. The opening of new showroom of Lamborghini Guangzhou is of great significance to development of Lamborghini in southern region. In the future, we will continue to maintain close cooperation with dealer partners for bringing innovative cutting-edge products and ultimate exclusive experience to our customers."

On this occasion, the world’s first Super Sport Utility Vehicle, new Lamborghini Urus makes its local debut. Its design, performance, driving dynamics and driving emotion illustrate its pure Lamborghini DNA. It is suitable for everyday driving in a range of environments. With its 4.0 liter V8 twin-turbo engine with 650 hp and 850 Nm of torque for maximum performance, the Urus accelerates from 0 to 100 km/h in 3.6 seconds and reaches a top speed of 305 km/h, making it the fastest and most powerful SUV in the world.

"Since 1992, Kingsway group and Lamborghini have been cooperated for more than 26 years, Guangzhou plays a major role for the group to expand our business in the mainland," said Albert Wong, Director of Kingsway Group Holdings Limited. “The investment made in this new showroom demonstrates our commitment for playing a significant role in Lamborghini’s future success in the region, which also reflects our confidence on Lamborghini’s sales growth, we believe the release of Super SUV Urus will definitely drive Lamborghini's sales across China.’’

Designed to meet Lamborghini’s comprehensive corporate identity guidelines, this new exclusive brand space covers more than 300 square meters for showcasing the brand’s latest supercars. The spacious interior is bright and tidy, incorporating many of the brand’s iconic design elements. The new showroom encompasses a luxurious reception area、merchandise and VIP lounge, conceived to offer an outstanding experience for customers.

The new showroom features Ad Personam studio for bespoke personalization, showcasing the unlimited options such as leather, color blocks, materials and rims, that are available to help distinguished customer create a unique car that best represents their taste and style. Customers can also enjoy an exclusive customization service experience by previewing their customized cars through the advanced digital configurator.